Our Impact & Theory of Change

Backed by rigorous research, Footage measures its impact on target areas we identify as drivers of change: compassion and empathy; education; awareness; community and connection; and advocacy. Each driver serves as an end goal for our programs, as well as catalyzes sustainable change within individuals and their communities aligned with the United Nations’ Sustainable Development Goals (SDGs). Our drivers work together in forming grassroots movements with compassion and empathy at their core. See our Annual Report below for measured outcomes.